Mechanics of Entrepreneurship: Getting Started
IN THIS MODULE
Congratulations on Getting Started!
This first module lays the groundwork for your entrepreneurial journey because a strong foundation ensures you’re solving a real problem, reaching the right customers, and positioning your business for long-term success—without it, even the best ideas can struggle to gain traction.
This module provides essential tools to help you define the problem you are solving, articulate your solution, understand your competitive landscape, and identify your ideal customer. By focusing on these foundational elements, you’ll build a clear picture of your business concept and evaluate its feasibility. You'll also gain clarity on your competitive advantage and determine an initial business model, setting you up for a strong start and a clear roadmap.
Topics for Module 1 Lessons
Problem Identification
Clearly define the problem your business seeks to solve and why it matters.Solution Statement
Develop a concise, compelling statement that explains what your business does and how it addresses the problem.Competitive Landscape
Analyze competitors’ offerings to identify market gaps and opportunities.Value Proposition
Articulate what sets your solution apart and why customers should choose you.Ideal Customer
Build a detailed profile of your ideal customer, including demographics, behaviors, and motivations.Business Model Basics
Understand how your business generates value by mapping out costs, pricing, and profitability to ensure sustainability and success.
Your Next Steps
Even though we're just getting started, you've already made great progress! Take your time working through the exercises in the upcoming lessons—this groundwork will give you clarity on your problem and solution, confidence in your value proposition to attract the right customers, and a plan to experiment and adapt as you go.
Click the “Next Lesson” button to get started on Lesson 1.