This entire module provides essential tools to help you define the problem you are solving, articulate your solution, understand your competitive landscape, and identify your ideal customer.

Let’s Get This Right from the Start. Having a business idea is one thing—making sure it actually works is anothe

Know your Customer? Let’s Make Sure. Just because you love your idea doesn’t mean your customers will.

Test Before You Invest. Skip the testing phase and you’re on a fast track to wasting time and money - not to mention peace of mind. Smart entrepreneurs run low-cost, low-risk experiments to see if their idea actually holds up in the real world

In this module, you'll explore essential business functions, including product creation, pricing, supply chain management, branding, marketing, and business structures. By understanding how these pieces fit together, you'll be better equipped to design and evaluate your business effectively.

Business Doesn’t Have to Be Complicated. Forget the fancy jargon—business is really just common sense with a little math.

Make it Official. Choosing whether to incorporate (and how!) sounds complicated, but it doesn’t have to be.

Let Your Numbers Tell their Story. Money may not be the key to happiness, but if your business isn’t making any, it won’t last long.

With a solid foundation in place, it’s time to start planning! Strategic Planning anchors your entrepreneurial journey with a clear mission and vision for long-term success.

Building on customer discovery and experimentation, you’ll define your why and create a vision of your ideal future. Using proven tools and frameworks, you’ll map out the steps to take you from where you are to where you want to be.

Define Your Purpose. Shape Your Future. Running a business without a clear mission and vision is like driving without a destination—you’ll stay busy, but you won’t know where you’re headed. In

Know Where You Stand. Plan Your Next Move. Big goals mean nothing without a clear starting point.

Small Actions. Big Results. Big goals can feel overwhelming, but progress comes from what you do every single day.

Goals That Work. We’re told that setting goals is the key to success—but it’s not that simple.

Think Bigger. Plan Further. The way you think about time shapes the way you make decisions.

This module equips you with the tools and strategies to effectively position your products or services in the marketplace. By combining the principles of StoryBrand marketing, sales funnel development, customer engagement strategies, and adaptable Go-To-Market approaches, you'll learn how to drive growth while maintaining operational balance.

Marketing That Connects. Great marketing makes your customer the hero of the story.

Sales is not about convincing people to buy your product. It's about having a system for delivering value.

Sell the Way They Want to Buy - The best salespeople don’t just talk—they listen.

Launch Smart. Scale Strategically. Launching your business is a process, not an event.

Balance is Everything. Supply and demand may seem like basic economics, but getting the balance right is what keeps businesses running smoothly.

This module equips you with the tools and strategies to effectively position your products or services in the marketplace. By combining the principles of StoryBrand marketing, sales funnel development, customer engagement strategies, and adaptable Go-To-Market approaches, you'll learn how to drive growth while maintaining operational balance.

Work Smarter, Not Harder. A successful business isn’t just about selling more—it’s about delivering value efficiently.

Staying busy isn’t the same as making real progress. In this lesson, you’ll learn how to identify your Sweet Spot—the work that you love, excel at, and that creates the most value.

Unlock Potential. Inspire Growth. People perform best when they’re engaged—and engagement comes from meaningful work.

Perseverance is continuing to try despite delayed success. Insanity is doing the same thing over and over and expecting a different result.

In Prep for Growth, you’ll learn how to protect and grow your business. By applying everything you’ve learned throughout this course, you are now ready to pitch your business and get others excited to work with you.

Cover Your Assets. The devil is in the details and legal missteps can cost you big.

Be Ready When You’re Ready. But Don’t Rush It. Raising capital too soon can cost you more than you realize, but waiting too long can slow your growth.

Clarity is Power. Own Your Story. You only get a few minutes to make an impression—make it count.

Throughout Part 2: Mindset Matters, we will instill an entrepreneurial mindset. You’ll learn how your thoughts and self-awareness can drive your actions and why focusing on purpose—not just temporary happiness—leads to real fulfillment. It’s about figuring out what truly matters to you and aligning your goals with your values.

Think Differently. There’s no blueprint for becoming an entrepreneur— but your mindset makes all the difference.

All You Need to Get Started. You don’t need a business degree to start a business—you need the right mindset.

The Truth about Happiness. In our pursuit of happiness, what if we’ve been looking in the wrong places?

Feel Better. Do Better. Success means nothing if you’re too drained to enjoy it.

Know What You Want. Know Why It Matters. Most people think they know what they want—until they’re asked why.

In this module, you’ll explore how biology unconsciously shapes your thoughts, emotions, and decisions. You’ll uncover how internal systems influence behavior and learn to recognize when they’re holding you back.

Your Brain Resists Change. Success Demands It. Your brain is wired to keep you safe, not to make you successful.

You’ll See It, When You Believe it. Your brain isn’t just processing reality—it’s shaping it.

Familiar Feels Safe. Is that Always the Right Choice? Your brain craves what’s familiar—even if it’s not what’s best for you.

What You Know for Sure Might Be Wrong. Your brain conserves energy by taking shortcuts.

Mediocrity Is Comfortable. Excellence Isn’t. The cycle is familiar—pain pushes you to improve, but once the pain fades, so does your momentum.

The "Know Thyself" module equips you with tools to deepen self-awareness, connect your actions to your core values, and embrace the power of intentional choice. By understanding your fundamental needs and focusing on what you can control, you’’ gain confidence to prioritize what truly matters and create a purposeful, fulfilling life and entrepreneurial path.

Meet Your Needs. Change Your Life. If you’re feeling stuck or unmotivated, chances are that your needs are not being met.

Motivation Hides in Plain Sight. Procrastination isn’t a lack of effort—it’s a lack of connection.

Your To-Do List Could Be Missing Something. A to-do list without a why is just a pile of tasks.

Life is the Sum of your Choice. Choose wisely. Every action you take is a choice, whether you realize it or not.

Control What You Can. Let Go of the Rest. Not everything is within your control—but where you focus your energy is.

Time to turn fear into fuel for growth! Fear is a natural human response, but it can be paralyzing when left unchecked. This module identifies common fears and shows how to manage them with self-awareness and intentional reframing.

Fear itself Isn’t the Problem. Fear isn’t a stop sign—it’s a signal.

Is Success in your Comfort Zone? We talk a lot about the fear of failure, but what about the fear of getting it right? Success brings change—new expectations, new pressures, and sometimes even the fear of outgrowing the life you know.

Doubt is just growing pains. Doubting yourself is proof you’re growing.

Emotions are just data. Anxiety is no exception. Anxiety isn’t a flaw—it’s a natural response to uncertainty.

Get ready to unlock your potential and take charge of your life with Set Up for Success! This module is about making small but powerful mindset shifts that align your daily actions with your goals and values.

Your Brain Is Always Listening. The words you use shape how you see yourself.

Mental Training vs Wishful Thinking. In your brain, repetition creates relevance.

Small Steps. Lasting Change. Building better habits isn’t about willpower—it’s about starting small.

The People Who Matter Won’t Mind. Saying yes to everything doesn’t make you generous—it makes you exhausted.

You Get What You Must Have. Creativity, adaptability, and tenacity are unleashed when you get clarity on your true top priority.

In this final stage of Mindset Mastery, you’ll learn to embrace the journey, finding meaning and growth in every twist and turn. With these tools, you’ll be ready to navigate life’s surprises while staying aligned with your vision.

Five Truths for a Stronger, Happier You. Resilience isn’t about avoiding setbacks—it’s about how you respond to them.

Love the Lessons. When things go wrong, it’s easy to feel like the universe is out to get you—but that’s missing the point of life.

Your Path. Your Pace. Your Journey. Time to apply all the strategies, tactics and tools to achieve your vision, however you define it.